FINANCIAL CLARITY
Built for Real Businesses.
Experience Led. Fact Based. AI Supported.
Today’s financial reporting solutions need an overhaul – to serve businesses, not be built in the image of the accounting industry.
Business owners need facts and support; not endless spreadsheets and buried numbers.
The Problems we solve.
People start businesses, not to be financial experts, but to do what they love, and to support their futures, families and communities.
Unfortunately, accounting packages only provide complexity and compliance; where clarity is actually needed.
- 60% of SMB owners don't understand financial statements.
- 67% cannot name their industry's average profit margin.
- Traditional reporting misses seasonal trends and live financial signals.
- 82% of small businesses fail due to poor cash flow management.
- 64% of businesses "half-heartedly" manage their finances.
CPAs and Bookkeepers need a new answer.
Traditional financial reporting tools were built for compliance, not clarity—and they fall short when clients expect more than spreadsheets.
CPAs and bookkeepers are under pressure to deliver deeper insights, faster turnaround, and client-ready visuals without adding hours to their workflow.
- 56% of accounting professionals spend too much time on manual tasks
- 30% of small business clients change bookkeepers annually.
- 23% of businesses change their CPA annually.
- 41% of SMBs say their professional only delivers data, not direction.
- 32% of SMBs say their professional fails to provide useful guidance.
The Baifokal Solution: Smarter P&L Reporting.
Clarity and action, supported by humans, not replaced by machines
Baifokal automatically generates a monthly reporting package: clear executive summaries, visual financial trends, cost breakdowns, vendor/customer drill-downs, and AI-drafted commentary, with human oversight always in place.
We only use AI to do what machines are good at — researching benchmarks, formatting reports, and drafting commentary. But we never send sensitive or company-identifiable information to external AI agents.
All insights are reviewed and finalized by a human — whether that’s the business owner, their advisor, or a CFO. This is Human-in-the-Loop (HITL) design: quick, accurate, and consistent in tone.
You’re the conductor, not the orchestra. You direct the insight. Baifokal handles the heavy lifting.
See. Learn. Do.
What Matters.
One Page Dashboard
Revenue, profit, and expense overview.
Visual trend arrows and performance alerts.
True one-page business health check for each month.
Company Snapshot
Quarterly and YTD comparisons.
Benchmark vs peers in your sector
Understand not just your trends — but your standing in the market.
Category Drill-downs
Category breakouts and major drivers.
Vendor/customer dependency insights.
Every major cost or anomaly — surfaced automatically, no spreadsheet digging.
Baifokal reports are comprehensive – but not complex. Each report summarizes each area of the Profit and Loss Report, then drills down to all areas of note; highlighting areas outside of the norm.
This is backed by comprehensive algorythms that identify spikes and drops (with tolerances applied depending on the nature of the category or vendor.
Key facts are analyzed across time periods that make sense – not just month on month.
Data is backed up with visual graphs, that let you know your situation – at a glance.
Meet the Founders.
James Walls — Founder & Inventor of Baifokal.
Decades of leadership in financial strategy, business architecture, and operational scaling across global markets.
Kristina Walls — Co-Founder.
Seasoned CFO and financial advisor with a proven track record across SMB and mid-market enterprises.
Where we Are At Today.
- Real-world Proof of Concept working now.
- Full production build design underway.
- Live-fetch architecture — no permanent sensitive data storage.
- AI Safe - sharing the sentiment, not the Identifiable Information,
- Active with multiple Stoneforge Consulting clients.
- 8+ hours/month saved on financial analysis and reporting, per client.
