FINANCIAL CLARITY WITHOUT THE COMPLEXITY
Built for real businesses and the experts who guide them.
Insight supported by AI. Directed by humans.
Today’s financial reports were built for compliance, not clarity.
Business owners need simple answers – not complex spreadsheets.
Welcome to Insight-first reporting for QuickBooks and Xero.
Business owners want guidance, not more numbers.
The Problems We Solve.
People start businesses to build something meaningful, not to decode financial reports.
Yet most accounting tools deliver complexity and compliance when clarity is what matters most.
- 60% of SMB owners don't understand financial statements.
- 67% cannot name their industry's average profit margin.
- Traditional reporting misses seasonal trends and live financial signals.
- 82% of small businesses fail due to poor cash flow management.
- 64% of businesses "half-heartedly" manage their finances.
CPAs, vCFOs and Bookkeepers Need a New Answer.
Traditional tools were built for compliance workflows—not client understanding.
Professionals are expected to deliver insight and direction — but their tools still deliver spreadsheets and raw data.
- 56% of accounting professionals spend too much time on manual tasks
- 30% of small business clients change bookkeepers annually.
- 23% of businesses change their CPA annually.
- 41% of SMBs say their professional only delivers data, not direction.
- 32% of SMBs say their professional fails to provide useful guidance.
The Baifokal Solution: Smarter P&L reporting.
Clarity supported by AI. Decisions guided by you.
Baifokal builds a clear monthly reporting package automatically: summaries, trends, cost insights, and plain-English commentary.
AI handles the heavy lifting. Humans keep the insight accurate, contextual, and personal.
You direct the message. Baifokal does the work.
Clarity First. Insight Fast. Decisions That Matter.
One Page
Dashboard
One view of your business – revenue, profit, expenses, alerts, bank balance, receivables, and key takeaways.
A true one-page monthly health check.
Company
Snapshot
A simple narrative of what happened, why it matters, and what to do next – with external benchmarks for context.
Drill
Downs
Key categories, major cost drivers, and vendor dependencies – surfaced automatically, no digging.
Baifokal reports are comprehensive – but never complex.
Each report highlights the key areas of your P&L and surfaces anything unusual, without the digging.
Behind the scenes, Baifokal identifies meaningful spikes, drops, and patterns across categories and vendors – filtering out the noise so only the important changes rise to the surface.
We analyze trends over the time periods that matter – not just month-to-month swings.
Clear visuals back every insight, letting you understand your financial position at a glance.
Meet the Founders.
James Walls — Founder & CEO
Decades of experience turning numbers into clarity for leaders across industries.
Kristina Walls — Co-Founder
CFO and financial advisor with a long track record helping SMBs make smarter financial decisions.
Where We Are At Today.
- Real-world Proof of Concept working today.
- Full production build design underway.
- AI Safe - sharing the sentiment, not the Identifiable Info.
- Active with multiple Stoneforge Consulting clients.
- 8+ hours saved on financial analysis and reporting, per client.
- Zero Learning Curve. Deliver value in minutes.
- Works with Quickbooks Online and Xero.
Be The First to Experience Clarity.
Insight-first reporting for real businesses.
No complexity. No noise.
Learn more and get early access to Baifokal’s algorithm-driven insights.